Why Do You Need Creative Journalism?

Being a journalist is not only required to be able to produce good news. They are also required to have a high creativity in producing content. Because, in the competition of the mass media industry, especially the television industry, this creativity power can later make a program superior to other television.

This is what was revealed by Eko Ardiyanto, Senior Manager of News & Current Affair ANTV in the Keren Campus event which raised the theme “Creative Journalism” held by ANTV at umn Function Hall, Wednesday (2/3). On this occasion, Eko took a case study of creative journalism from the Good Night Indonesia event aired by ANTV.

Eko revealed there are several important things that must be considered in producing a creative jurnalime product. “Before Good Night Indonesia was born, the team was given the opportunity to create a TV program that will be held in the night slot. Management certainly hopes this program can have a fairly high rating and share. Things that need to be taken into account when making a program is the tendency of the audience at that hour, “said Eko.

Gender, age, and socioeconomic status allow us to determine what programs are suitable to air in a particular time slot. “For Good Night Indonesia which aired at 12 pm, of course, most will be watched by men over the age of 25 years. After that, the team determines what content and packaging is suitable for this program,” he continued.

Eko said, content is king in a program. That is why the content must be really well worked so that a product of creative journalism can sell in the market. “ANTV then packaged Good Night Indonesia with a combination of Lifestyle, Information, and Criminal programs accompanied by a non-rigid chit-chat spice !.!.!.”
In addition to Eko, there are also 3 other speakers, namely Angghi Mulia Ma’amur (Manager current affair ANTV), Maria Selena (presenter of Good Night Indonesia), and Arief Muhammad (co-founder of Nyunyu.com and Seleb Twit Indonesia) who gave UMN Communication Science students a new perspective on the dynamic world of creative journalism. (*)