Bachelor of
Communication Science
(BOCS)
What is Strategic Communication?
Strategic Communication is the study of various forms of communication related to the world of business, branding, and corporate affairs. The primary focus of this field is on how communication messages are designed and delivered effectively to support an organization’s strategic goals. This discipline is especially relevant in today’s digital era, where companies are expected to communicate intelligently and precisely with a wide range of stakeholders.
As a branch of communication studies, the Strategic Communication program goes beyond interpersonal communication and emphasizes a broader context. It explores how companies or brands engage with the public, build a positive image, and develop communication strategies that align with their identity and objectives.
Why Choose
UMN’s Strategic Communication?
The Communication Science Study Program at Universitas Multimedia Nusantara (UMN) operates under the Faculty of Communication and has been part of UMN’s organizational structure since 2007, based on a decree by the Multimedia Nusantara Foundation. UMN itself is part of Kompas Gramedia, one of the largest media groups in Indonesia, which has been established for over fifty years. This strong foundation provides the Communication Science Program with deep roots in the fields of media and communication, supported by an extensive network within the industry.
Since 2009, the program has been located at UMN’s Gading Serpong campus, after initially operating in Jakarta. Throughout its development, the program once offered two main concentrations: Journalism and Public Relations. However, in response to the rapid growth of journalism in the digital era, the Journalism concentration evolved into a separate study program in 2016. This expansion was driven by industry demands for graduates with specialized expertise in digital journalism.
Following this development, UMN’s Communication Science Study Program shifted its focus to the field of Strategic Communication. This focus encompasses expertise in both corporate communication and marketing communication, which is reflected in the program’s renewed vision. Through this approach, students are equipped with the knowledge and skills needed to design effective communication strategies, not only for individuals, but also for companies and brands.
National Accreditation
General Information
| Credits | 241.92 (ECTS) / 144 (SKS) |
| Education Type | Bachelor Program |
| Duration | 4 years |
| Language | Indonesia & English |
| Bachelor's Degree | Bachelor of Communication Science (S.I.Kom.) |
| Type of Program | Full-time |
Vision & Mission
Vision
To become a leading undergraduate Communication Science study program that produces graduates with a global outlook, competent in the fields of corporate communication and marketing communication, grounded in logic, ethics, and information and communication technology (ICT). The program emphasizes both theoretical mastery and practical skills, fosters an entrepreneurial spirit, and cultivates graduates with strong moral character.
Mission
- To provide high-quality learning experiences, supported by professional lecturers and a curriculum that is up-to-date and aligned with industry needs (link and match).
- To conduct research programs that contribute to the development of communication science, with a strong foundation in information and communication technology (ICT).
- To carry out community service activities related to communication, in order to contribute to fulfilling the needs of both society and the industry.
Career Prospect
Graduates in Communication Science Study Program can pursue careers in the fields of communication as follows:
Public Relations Executive, Public Relations Manager, Public Relations Consultant, Brand Manager, Corporate Communication officer, Public Speaker, Negotiator, Digital Marketer, Social Media Specialist, Media Relations officer, Researcher in Communication Science, Account Executive, Media Planner, Strategic Planner, Copywriter, Digital Content Writer, Creative Advertising, Event Planner, Marketing Communication officer, Community Relations officer, Entrepreneurs, etc.
Further Study
Graduates of UMN’s Strategic Communication Study Program can pursue further studies in Communication, Public Relations, or other fields within the Social Sciences.
Partnership & Collaborations
The Strategic Communication Study Program has established strong partnerships with leading global and local companies, prominent NGOs, international organizations including the United Nations, and various government institutions.
Our partners include:
Kompas Gramedia – the largest media company in Southeast Asia
PT. Kompas Cyber Media (Kompas.com)
The Jakarta Post – PT. Bina Media Tenggara (Jakarta Post Connect)
Indonesia Indicator
PT. Arkadia Digital Media Tbk (Suara.com)
PT. Media Lintas Inti Nusantara (KBR – Kantor Berita Radio)
Redcomm Indonesia (PT. Persuaseni Merah Kreasindo)
Briefer (PT. Kreasi Komunikasi Digital)
Innocean Worldwide Indonesia
Badan Perlindungan Konsumen Nasional (BPKN)
Persatuan Perusahaan Periklanan Indonesia (P3I)
Persatuan Hubungan Masyarakat Indonesia (PERHUMAS)
Lembaga Sertifikasi Profesi Public Relations Indonesia (LSPPRI)
Specialization in Communication Science Program
BoCS Study Program is uniquely distinguished by its integration of corporate communication and marketing communication into the context of global sustainability issues (Sustainable Development Goals (SDGs). The program emphasizes the importance of digital communication, preparing graduates to leverage emerging technologies, data science, and AI to drive impactful, purpose-driven campaigns that address both organizational objectives and societal challenges.
The Communication Science program focuses its specialization on strategic communication, equipping students with expertise in Corporate Communication and Marketing Communication.
Student Scholarship
UMN scholarship program is offered to high school students in 12th grade who have academic, sports, and artistic achievements while in 11th grade. In addition, UMN also offers the program to high school/vocational school students who won medals in the National and International Science Olympics. As a form of appreciation for the dedication of teachers and employees/ staff in educating the nation's children, UMN provides scholarships in the form of a 50% reduction in fees for teachers/principals and a 30% reduction in fees for children of the employees/staff in high schools/vocational schools (both public and private) who want to continue their education at UMN.
Entry Requirement
- High school graduate majoring in Science, Social Sciences or Languages
- Vocational school graduates of various majors.
Students are required to attend academic guidance meetings at least 3 times per semester. The schedule of the meetings will be provided by the respective academic supervisors. Students have to bring the academic guidance book for the meeting and they need to make sure that the academic supervisor signs it.
Continuing Education Department (CED) is an educational development program at Universitas Multimedia Nusantara (UMN) which is part of the Kompas Gramedia Group. We have various programs in language courses, human development, Testing Centers for national and international certifications, and training programs. UMN’s CED is designed to meet the needs of high school and college students, as well as the public and professionals.
Students are encouraged to find their own companies / agencies for their internships that align with the focus of the Strategic Communication Study Program. Information about available internships can be obtained from other students, social media, job fairs, advertisements in print or electronic media or even through the UMN Career Development Center (CDC).
To complete the Undergraduate Program (S-1) at Multimedia Nusantara University, students must prepare, present, and defend the thesis in front of the thesis examination board, in accordance with the provisions of the study program. The preparation of the thesis is done individually and the students can choose the supervisor directly provided that the selected supervisor agrees.
| Semester | Type | COURSE PLAN | |
| CODE | COURSE | ||
| 1 | Compulsory | UM122 | English 1 |
| Compulsory | UM152 | Agama | |
| Compulsory | UM162 | Pancasila | |
| Compulsory | MSC1000 | Introduction to Communication Foundations | |
| Compulsory | MSC1101 | Critical & Creative Thinking | |
| Compulsory | MSC1003 | Communication and Personal Relationships | |
| Compulsory | MSC1102 | Introduction to Strategic Communication | |
| Compulsory | MSC1103 | Business Principles & Communication | |
| 2 | Compulsory | UM223 | English 2 |
| Compulsory | UM163 | Civic | |
| Compulsory | MSC2104 | Design Thinking | |
| Compulsory | MSC2105 | Strategic Communication for Organizations | |
| Compulsory | MSC2106 | Bahasa Indonesia for Communication | |
| Compulsory | MSC2107 | Introduction to Marketing Communications | |
| Compulsory | MSC2108 | Introduction to Corporate Communications | |
| Compulsory | MSC2002 | Communication Ethics | |
| 3 | Compulsory | MSC3001 | Interdisciplinary Communication Foundations |
| Compulsory | MSC3401 | Public Speaking and Presentation Skills | |
| Compulsory | MSC3004 | Intercultural Communication & Conflict Resolution | |
| Compulsory | MSC3007 | Media & Sociology | |
| Elective | MSC3006 | Global Communication & Popular Culture | |
| Elective | MSC3504 | Integrated Brand Campaign | |
| Elective | MSC3201 | Digital Graphic Communication | |
| 4 | Compulsory | MSC3008 | Quantitative Communication Research Methods |
| Compulsory | MSC3005 | Effective Persuasive Communication | |
| Elective | MSC3404 | Corporate Branding & Reputation Management | |
| Elective | MSC3402 | Media Relations & Public Effectiveness | |
| Elective | MSC3500 | Media Planning & The Consumer Journey | |
| Elective | MSC3300 | Digital Strategic Communication & Data Analytics | |
| Elective | MSC3407 | Investor & Government Relations | |
| Elective | MSC3502 | Transmedia & Brand Storytelling | |
| 5 | Compulsory | MSC4009 | Qualitative Communication Research Methods |
| Elective | MSC3403 | Issue Management & Crisis Communication | |
| Elective | MSC3409 | Communication for Sustainable Development | |
| Elective | MSC3507 | Sales Promotion Communication | |
| Elective | MSC3202 | Art, Copywriting & Creative Strategy | |
| Elective | MSC3200 | Visual & Photographic Communication | |
| Elective | MSC3503 | Special Event & Brand Activation | |
| 6 | MBKM Track 1 | ||
| Compulsory | MSC5600 | Professional Business Ethics | |
| Compulsory | MSC5601 | Industry Experience | |
| Compulsory | MSC5602 | Industry Model Validation | |
| Compulsory | MSC5603 | Evaluation and Reporting | |
| 7 | REGULAR | ||
| Compulsory | MSC7010 | Research Proposal Seminar in Communication Science * | |
| Compulsory | MSC7204 | Seminar for Project Based Thesis | |
| Compulsory | MSC3406 | Community Relations & Engagement | |
| Compulsory | MSC3301 | Social Media & Mobile Marketing Strategy | |
| Compulsory | MSC3302 | Growth Hacking for Startup Business | |
| 8 | Compulsory | MSC8011 | Thesis |
| MSC8205 | Project Based Thesis | ||
| 7 | (7th Semester) MBKM Social Impact Initiative | ||
| Compulsory | MSC7625 | Capstone Project Social Impact | |
| Compulsory | MSC7626 | Problem Identification and Solving | |
| Compulsory | MSC7628 | Project validation | |
| Compulsory | MSC7629 | Monitoring & Evaluation | |
|
Location of the study program or HEI site(s)/location where the program is provided |
Tangerang, Indonesia |
|
Faculty/Department |
Faculty of Communication Science |
|
Academic Degree |
Bachelor of Communication Science |
| Date or planned date of introduction |
28.11.2005 (Decree Number 169/D/O/2005) 2007/2008 Academic Year (First Cohort) |
|
Status last national accreditation (incl. result) Status last int. accreditation (incl. result) |
|
|
Subject field |
Marketing Communication, Corporate Communication |
|
Regular study duration |
8 semesters / 4 years |
|
Number of (ECTS) credits |
241,92 ECTS |
|
Enrollment period(s) |
Odd semester |
|
Frequency of the offered program |
Annually |
|
Capacity per year |
560 students |
|
Number of students currently enrolled |
2.102 students |
|
Average number of graduates per year |
416 |
|
Target group(s) |
National and International Senior High School graduates interested in communication field |
|
Admission requirements |
|
|
Status of International Accreditation |
First Accreditation |
To support the learning process, umn provided a complete and sophisticated college facility, according to industrial standards. Through the existence of the facility, students have been invited to be close to the industrial world since sitting in college and to have competence that matches the needs of the industry. That way, it will make it easier for umn students to find jobs, even before graduation.
UMN is committed to creating an inclusive and supportive learning environment for all students. The […]
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This a room provides space for students to perform various practical acts in their field […]
This collaborative space is used to explore the understanding of individuals or groups through the […]
This studio is specifically designed according to the operational standards of television broadcasting so that […]
The Newsroom is inspired by the media in the era of convergence, where reports are […]
Content Room is a revitalized version of the former newsroom, designed to provide a spacious […]
Narra Space is a multifunctional room that combines modern design with a touch of nature. […]
A laboratory equipped with technological tools that can help students hold discussions and design concepts. […]
UMN RADIO 107.7 FM is a broadcast that is streamable on radio.umn.ac.id. This is a […]
Extracurricular Student Activities
In order to help students explore and develop their non-academic potentials, UMN also provides a variety of extra-curricular activities for students which is locally called UKM, Student Activity Unit.
Student who are Nature Lovers in University Multimedia Nusantara can join and participate in UMN’s […]
Ultima Sonora is the Universitas Multimedia Nusantara Choir ensemble which has been established since 2007. […]
UMN Symphony Orchestra (USO), is one of the arts and culture UKM at UMN. As […]
Traditional Music and Dance or familiarly known as TRACCE is one of the Student Activity […]
Qorie is one of the many Student Activity Units at Universitas Multimedia Nusantara that has […]
Obscura is a Student Activity Unit (UKM) engaged in photography under the auspices of Universitas […]
SEE OTHER
UMN’S STUDENT ACTIVITIES
Conference on Communication and New Media Studies (COMNEWS 2025)
COMNEWS 2025 showcases innovative ideas and interdisciplinary collaboration to address today’s communication challenges, highlighting how AI, IoT, and advanced systems support sustainability through energy efficiency and green infrastructure.
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Recapitulation of DIKTI Grant Research – Communication Science
List of Lecturer Community Outreach Activities
Recapitulation of Copyright Innovations – Communication Science
TESTIMONIAL
"A balanced combination of soft and hard skills, industry practitioners as lecturers who present real-world case studies, and organizational experience during college at UMN all serve as a strong foundation for entering the professional world."
Ananda Wondo
Strategic Communication 2010 | Digital Marketing Manager at Four Seasons Hotel Jakarta
CERTIFICATION
Information Literacy
Information literacy is an ability that individuals have in determining, searching, managing and evaluating information effectively and efficiently. This training is open to UMN active students. For further information, please contact: library.umn.ac.id
“I can finish college with responsibilities while doing business. Mostly, Communication Science Program teaches a lot about branding and marketing, how we create a brand that people can easily remember and share with others.”
Wilson Tjandra (Strategic Communication Alumni)
Founder and CEO Burgushi.id (Motrela Group)
Strategic Communication
Strategic Communication is the study of all forms of communication related to business, branding, and corporate activities. As a branch of communication science, the Strategic Communication study program goes beyond interpersonal communication between individuals and focuses on how companies or brands communicate with their audiences.
