UMN X Data-Based Training for Environmental NGOs: Data Helps Support Effective Public Policy Transformation

(The atmosphere of data-based training activities. Doc. Olivia Laurent/UMN)

Jakarta—Universitas Multimedia Nusantara (UMN) held a community service program (PKM) on November 5-6, 2024, at the UPI Bandung Campus, providing data-based training to several environmental NGOs. Twenty-five participants attended this activity to promote data transparency and make more data available to the public.

This activity was carried out by several lecturers from UMN, namely Utami Diah Kusumawati, Adi Wibawa Oktavianto, Chininta Rizka Angelia, Taufan Wijaya, Intan Primandini, Niknik Mediyawati, and Rismi Juliandi. It also collaborated with several UPI lecturers, namely Ahmad Fahrul Muchtar Affandi and Fathiyah Maryuni.

UMN’s Efforts to Help NGOs Improve Data Management Skills

When asked about the motivation behind this activity, Utami, one of the participating lecturers, said the event aims to improve data management skills, data-based campaign communication strategies, and data-based report-making capacity.

“Data has an essential role in encouraging a much more effective transformation of public policy. Data-based public policies are increasingly being campaigned as an effort to minimize the impact of policies that are not on target, namely policies that are made not based on real conditions in the field. To get real conditions according to the situation in the field, stakeholders and policy makers need accurate data,” he told UMN News Service.

The atmosphere of data-based training between UMN and Environmental NGOs. (Doc. Olivia Laurent/UMN)

Various Materials Taught In This Activity

In this activity, lecturers taught some of the materials: data management training, strategic campaign communication, advocacy using data, effective data-based publication techniques, the use of data-based infographics, creative good Indonesian language for effective data-based campaigns, and digital data-based issue management and crisis communication.

When discussing why environmental NGOs were selected to participate in this activity, Utami said that environmental issues are among the most important in Indonesia today.

“Indonesia is a country that has abundant natural resources and vast forests, which if environmental issues are not prioritized will have a big risk for the sustainability of the ecosystem and also the population in Indonesia,” she said.

Environmental NGOs also experience several challenges when processing or disseminating the data. UMN sees it as essential for NGOs to be able to read and process data, create a neat database, and then disseminate the data openly to the public.

When mentioning the expected impact of this activity, Utami hopes that the participants can increase their understanding of data management and encourage the principle of open data so that the public can access the data they have.

“This activity is expected to help provide literacy and the ability of soft skills and hard skills to understand data and process data and campaign with good, correct, persuasive and targeted Indonesian language,” Utami added.

Putu Wiena | LPPM UMN

English translation by Levina Chrestella Theodora

Kuliah di Jakarta untuk jurusan program studi Informatika| Sistem Informasi | Teknik Komputer | Teknik Elektro | Teknik Fisika | Akuntansi | Manajemen| Komunikasi Strategis | Jurnalistik | Desain Komunikasi Visual | Film dan Animasi | Arsitektur | D3 Perhotelan , di Universitas Multimedia Nusantara. www.umn.ac.id