Strategic Communication
What is Strategic Communication?
Strategic Communication is the study of various forms of communication related to the world of business, branding, and corporate affairs. The primary focus of this field is on how communication messages are designed and delivered effectively to support an organization’s strategic goals. This discipline is especially relevant in today’s digital era, where companies are expected to communicate intelligently and precisely with a wide range of stakeholders.
As a branch of communication studies, the Strategic Communication program goes beyond interpersonal communication and emphasizes a broader context. It explores how companies or brands engage with the public, build a positive image, and develop communication strategies that align with their identity and objectives.
Why Choose
UMN’s Strategic Communication?
The Communication Science Study Program at Universitas Multimedia Nusantara (UMN) operates under the Faculty of Communication and has been part of UMN’s organizational structure since 2007, based on a decree by the Multimedia Nusantara Foundation. UMN itself is part of Kompas Gramedia, one of the largest media groups in Indonesia, which has been established for over fifty years. This strong foundation provides the Communication Science Program with deep roots in the fields of media and communication, supported by an extensive network within the industry.
Since 2009, the program has been located at UMN’s Gading Serpong campus, after initially operating in Jakarta. Throughout its development, the program once offered two main concentrations: Journalism and Public Relations. However, in response to the rapid growth of journalism in the digital era, the Journalism concentration evolved into a separate study program in 2016. This expansion was driven by industry demands for graduates with specialized expertise in digital journalism.
Following this development, UMN’s Communication Science Study Program shifted its focus to the field of Strategic Communication. This focus encompasses expertise in both corporate communication and marketing communication, which is reflected in the program’s renewed vision. Through this approach, students are equipped with the knowledge and skills needed to design effective communication strategies, not only for individuals, but also for companies and brands.
ECTS Points Table
| ECTS Points | 146 SKS |
| Education Type | Bachelor Program |
| Duration | 4 years |
| Language | Bahasa Indonesia |
| Bachelor's Degree | Bachelor of Communication Science (S.I.Kom.) |
Vision & Mission
Vision
To become a leading undergraduate Communication Science study program that produces graduates with a global outlook, competent in the fields of corporate communication and marketing communication, grounded in logic, ethics, and information and communication technology (ICT). The program emphasizes both theoretical mastery and practical skills, fosters an entrepreneurial spirit, and cultivates graduates with strong moral character.
Mission
- To provide high-quality learning experiences, supported by professional lecturers and a curriculum that is up-to-date and aligned with industry needs (link and match).
- To conduct research programs that contribute to the development of communication science, with a strong foundation in information and communication technology (ICT).
- To carry out community service activities related to communication, in order to contribute to fulfilling the needs of both society and the industry.
Career Prospect
Graduates of the Strategic Communication Study Program can pursue careers in both the communication and creative industries. Some of the potential career paths include:
Digital Content Creator, Digital Startup Entrepreneur, Digital Creative Producer, Strategic Planner, Media Planner, Account Executive, Copywriter, Content Writer, Community Manager, Public Relations Executive, Social Media Strategist, Government/Public Sector PR Officer, as well as Communication Experts in NGOs, non-profit organizations, UN agencies, or other international bodies.
Further Study
Graduates of UMN’s Strategic Communication Study Program can pursue further studies in Communication, Public Relations, or other fields within the Social Sciences.
Learning Attainment
To prepare students to become professionals with the ability to solve communication problems and utilize purposeful communication on behalf of an organization or individual to achieve specific goals.
Foundation year
The Foundation Year consists of the first two semesters in which new students undergo coursework focused on character development and general knowledge. During this first year, the Strategic Communication Study Program equips students with foundational knowledge in communication studies through a structured set of courses and credit units.
Semester 1
In the first semester, students are introduced to the basic principles of communication science, an introduction to communication technology (ICT), business fundamentals, critical and creative thinking, creative writing and storytelling, and digital photography. These faculty-level courses are taken alongside general education subjects, including religion, basic English, and Pancasila (Indonesia's five founding principles).
Semester 2
The second semester offers more in-depth learning on communication theory, digital videography, English for business, design thinking, an introduction to public relations, an introduction to advertising, and Indonesian language for communication.
After completing the Foundation Year, students are prepared to enter the second academic year, which emphasizes applied communication knowledge and introduces specialized areas of study within the field.
Academic Advisor
Each student will receive academic guidance from an assigned Academic Advisor (PA) who supports their learning journey, helps them navigate academic challenges, and provides guidance from the foundation year through to graduation.
The Communication Science Study Program provides a Study Plan Guide (KRS) to help students complete their course registration online, along with an Academic Advising and Undergraduate Curriculum Handbook. This handbook serves as a reference for Academic Advisors, outlining their roles, responsibilities, and authority in the advising process.
Academic Advisors monitor each student’s academic progress and status, and they approve the student's Study Plan (KRS) each semester. Advisors are expected to provide academic counseling at least four (4) times per semester:
During the general advising session conducted by the program,
During KRS (course registration) submission,
Before the midterm exams (UTS), and
Before the final exams (UAS).
Additional sessions may be conducted if academic issues arise.
Entry Requirement
- High school graduate majoring in Science, Social Sciences or Languages
- Vocational school graduates of various majors
Partnership & Collaborations
The Strategic Communication Study Program has established strong partnerships with leading global and local companies, prominent NGOs, international organizations including the United Nations, and various government institutions.
Our partners include:
Kompas Gramedia – the largest media company in Southeast Asia
Badan Perlindungan Konsumen Nasional
Persatuan Perusahaan Periklanan Indonesia
Persatuan Hubungan Masyarakat Indonesia
Why Choose
UMN’s Strategic Communication?
The Communication Science Study Program at Universitas Multimedia Nusantara (UMN) operates under the Faculty of Communication and has been part of UMN’s academic structure since 2007, based on a decree from the Multimedia Nusantara Foundation. UMN itself is part of Kompas Gramedia, one of the largest and most established media companies in Indonesia, with a history spanning over fifty years. This strong background gives the Communication Science Study Program a solid foundation in the media and communication industries, supported by an extensive professional network.
Since 2009, the program has been based at UMN’s Gading Serpong campus, after initially operating in Jakarta. Throughout its development, the program once offered two main concentrations: Journalism and Public Relations. However, in response to the rapid development of the journalism field in the digital era, the Journalism concentration was established as a separate study program in 2016. This expansion was carried out to meet the industry’s growing demand for graduates with specialized expertise in digital journalism.
Following this separation, UMN’s Communication Science Study Program shifted its focus to Strategic Communication. This new direction encompasses expertise in corporate communication and marketing communication, and is reflected in the program’s renewed vision. Through this approach, students are equipped with the knowledge and skills needed to design effective communication strategies—not only for individuals, but also for companies and brands.
ETSC Point Table
| ECTS Points | 146 SKS |
| Education Type | Bachelor Program |
| Duration | 4 years |
| Language | Bahasa Indonesia |
| Bachelor's Degree | Bachelor of Communication Science (S.I.Kom.) |
Student Scolarship
UMN scholarship program is offered to high school students in 12th grade who have academic, sports, and artistic achievements while in 11th grade. In addition, UMN also offers the program to high school/vocational school students who won medals in the National and International Science Olympics. As a form of appreciation for the dedication of teachers and employees/ staff in educating the nation's children, UMN provides scholarships in the form of a 50% reduction in fees for teachers/principals and a 30% reduction in fees for children of the employees/staff in high schools/vocational schools (both public and private) who want to continue their education at UMN.
Entry Requirement
- High school graduate majoring in Science, Social Sciences or Languages
- Vocational school graduates of various majors.
Students are required to attend academic guidance meetings at least 3 times per semester. The schedule of the meetings will be provided by the respective academic supervisors. Students have to bring the academic guidance book for the meeting and they need to make sure that the academic supervisor signs it.
Continuing Education Department (CED) is an educational development program at Universitas Multimedia Nusantara (UMN) which is part of the Kompas Gramedia Group. We have various programs in language courses, human development, Testing Centers for national and international certifications, and training programs. UMN’s CED is designed to meet the needs of high school and college students, as well as the public and professionals.
Students are encouraged to find their own companies / agencies for their internships that align with the focus of the Strategic Communication Study Program. Information about available internships can be obtained from other students, social media, job fairs, advertisements in print or electronic media or even through the UMN Career Development Center (CDC).
To complete the Undergraduate Program (S-1) at Multimedia Nusantara University, students must prepare, present, and defend the thesis in front of the thesis examination board, in accordance with the provisions of the study program. The preparation of the thesis is done individually and the students can choose the supervisor directly provided that the selected supervisor agrees.
To support the learning process, umn provided a complete and sophisticated college facility, according to industrial standards. Through the existence of the facility, students have been invited to be close to the industrial world since sitting in college and to have competence that matches the needs of the industry. That way, it will make it easier for umn students to find jobs, even before graduation.
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UMN RADIO 107.7 FM is a broadcast that is streamable on radio.umn.ac.id. This is a […]
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Extracurricular Student Activities
In order to help students explore and develop their non-academic potentials, UMN also provides a variety of extra-curricular activities for students which is locally called UKM, Student Activity Unit.
Student who are Nature Lovers in University Multimedia Nusantara can join and participate in UMN’s […]
Ultima Sonora is the Universitas Multimedia Nusantara Choir ensemble which has been established since 2007. […]
UMN Symphony Orchestra (USO), is one of the arts and culture UKM at UMN. As […]
Let’s Dance (LDNC) is a Student Activity Unit (UKM) that focuses on dancing. LDNC itself […]
Traditional Music and Dance or familiarly known as TRACCE is one of the Student Activity […]
Qorie is one of the many Student Activity Units at Universitas Multimedia Nusantara that has […]
SEE OTHER
UMN’S STUDENT ACTIVITIES
Rekapitulasi Penelitian Hibah DIKTI - Ilmu Komunikasi
Daftar Kegiatan PKM Dosen
Rekapitulasi Inovasi Hak Cipta - Ilmu Komunikasi
TESTIMONIAL
"A balanced combination of soft and hard skills, industry practitioners as lecturers who present real-world case studies, and organizational experience during college at UMN all serve as a strong foundation for entering the professional world."
Ananda Wondo
Strategic Communication 2010 | Digital Marketing Manager at Four Seasons Hotel Jakarta
CERTIFICATION
Information Literacy
Information literacy is an ability that individuals have in determining, searching, managing and evaluating information effectively and efficiently. This training is open to UMN active students. For further information, please contact: library.umn.ac.id
“I can finish college with responsibilities while doing business. Mostly, Communication Science Program teaches a lot about branding and marketing, how we create a brand that people can easily remember and share with others.”
Wilson Tjandra (Strategic Communication Alumni)
Founder and CEO Burgushi.id (Motrela Group)
Strategic Communication
Strategic Communication is the study of all forms of communication related to business, branding, and corporate activities. As a branch of communication science, the Strategic Communication study program goes beyond interpersonal communication between individuals and focuses on how companies or brands communicate with their audiences.
