Purnamaningsih, S.E.,M.S.M

Program Studi: Management
Fakultas : Business
Email: [email protected]
NIDN Dosen : 0323047801
ID GS Dosen : z_3Fc0wAAAAJ

Biography

Purnamaningsih holds a Bachelor of Management from Sebelas Maret University (UNS), and a Masters in Marketing from the University of Indonesia (UI). He is a lecturer at Multimedia Nusantara University, teaching marketing subjects related to marketing management, consumer behavior, and integrated marketing communications. He is also certified as a professional lecturer from the Indonesian government and branding from the MarkPlus Institute which specializes in marketing. As a researcher, he is the author and co-author of papers published in international and national journals. His research interests revolve around technology adoption, consumer behavior, and marketing communications. He has also received research grants from the Indonesian government and universities.

Publications

CITATION:17
HINDEX:3
i10INDEX:0
LAST UPDATE:2021-12-20 14:14:46
EXPERTISE:Marketing Management

TITLECited ByYear
Sustainable Consumption Behaviour in The Context of Millennials in Indonesia–Can Environmental Concern, Self-efficacy, Guilt and Subjective Knowledge Make a Difference?
N Rizkalla, TP Erhan		52020
Publisher URL  |  Public URL | Author URL | DOI
The Role of Parasocial Interaction on Consumers’ Intention to Purchase Beauty Products (El Papel De La Interacción Parasocial En La Intención De Los Consumidores De Comprar …
P Purnamaningsih, N Rizkalla		32020
Publisher URL  |  Public URL | Author URL | DOI
Behavioral Intention Towards Application Based Short Distance Delivery Services Adoption in Indonesia
P Purnamaningsih, TP Erhan, N Rizkalla.		32019
Publisher URL  |  Public URL | Author URL | DOI
The Effect Of E-Wom On Destination Image And Attitude Towards To The Visit Intention In Komodo National Park, Indonesia
SF Choirisa, P Purnamaningsih, Y Alexandra		12021
Publisher URL  |  Public URL | Author URL | DOI
Factors Affecting Post-Adoption in a Music Streaming Application for Young Adults
N Rizkalla, TP Erhan		12019
Publisher URL  |  Public URL | Author URL | DOI
Sustainable Consumption Behavior Among University Students in Indonesia: The Role of Values and Norms
N Rizkalla, TP Erhan		12019
Publisher URL  |  Public URL | Author URL | DOI
A study of Curtailment Behaviour in the Context of University Students in Indonesia: The Role of Values and Norms
N Rizkalla, TP Erhan		12019
Publisher URL  |  Public URL | Author URL | DOI
Analisis Pengaruh Ubiquity, Personalization, dan Informativeness Terhadap Usefulness dan Implikasinya Terhadap Stickiness Of Mobile Application Telaah Pada Pengguna Music …
P Purnamaningsih, N Rizkalla		12019
Publisher URL  |  Public URL | Author URL | DOI
Faktor-faktor yang Mempengaruhi Penggunaan Application-based Short Distance Delivery Service.
P Purnamaningsih, TP Erhan, N Rizkalla		12018
Publisher URL  |  Public URL | Author URL | DOI
The Effects of Performance Expectancy, Effort Expectancy, Facilitating Condition, and Habit on Behavior Intention in Using Mobile Healthcare Application
P Utomo, F Kurniasari, P Purnamaningsih		2021
Publisher URL  |  Public URL | Author URL | DOI
ANALISIS PENGARUH WORK-FAMILY CONFLICT, FAMILY-WORK CONFLICT TERHADAP STRES KERJA DAN DAMPAKNYA TERHADAP KEPUASAN HIDUP PEKERJA FRONT OFFICE HOTEL DI INDONESIA
ED Lestari, S Suhendar, SF Choirisa, N Rizkalla, P Purnamaningsih		2021
Publisher URL  |  Public URL | Author URL | DOI
Antarmuka Website Si Pandai Kemas Tangsel
F Kurniasari, P Utomo, FP Putri, AM Tjandra, P Purnamaningsih		2021
Publisher URL  |  Public URL | Author URL | DOI
Program Aplikasi Website Si Pandai Kemas Tangsel
F Kurniasari, P Utomo, FP Putri, AM Tjandra, P Purnamaningsih		2021
Publisher URL  |  Public URL | Author URL | DOI
Antarmuka Aplikasi Mobile Si Pandai Kemas
F Kurniasari, P Utomo, FP Putri, AM Tjandra, P Purnamaningsih		2021
Publisher URL  |  Public URL | Author URL | DOI
Program Aplikasi Mobile Si Pandai Kemas Tangsel
F Kurniasari, U Prio, FP Putri, AM Tjandra, P Purnamaningsih		2021
Publisher URL  |  Public URL | Author URL | DOI
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI BEHAVIORAL INTENTION APLIKASI DELIVERY SERVICE FOOD&BEVERAGE
HGA Seno, P Purnamaningsih		2021
Publisher URL  |  Public URL | Author URL | DOI
Logo Si Pandai Kemas Tangsel
F Kurniasari, U Prio, FP Putri, AM Tjandra, P Purnamaningsih		2021
Publisher URL  |  Public URL | Author URL | DOI
Bahan Ajar E-Learning Matakuliah “Manajemen Pemasaran Week 08: Marketing Channel And Retailing”
P Purnamaningsih		2021
Publisher URL  |  Public URL | Author URL | DOI
Bahan Ajar E-Learning Matakuliah “Manajemen Pemasaran Week 11: Engaging Consumers And Communicating Customer Value-Integrated Marketing Communication Strategy”
P Purnamaningsih		2021
Publisher URL  |  Public URL | Author URL | DOI
Bahan Ajar E-Learning Matakuliah “Manajemen Pemasaran Week 05: Branding Strategy”
P Purnamaningsih		2021
Publisher URL  |  Public URL | Author URL | DOI
Bahan Ajar E-Learning Matakuliah “Manajemen Pemasaran Week 04: Product Dan Service”
P Purnamaningsih		2021
Publisher URL  |  Public URL | Author URL | DOI
Bahan Ajar E-Learning Matakuliah “Manajemen Pemasaran Week 13: Personal Selling And Sales Promotion”
P Purnamaningsih		2021
Publisher URL  |  Public URL | Author URL | DOI
Bahan Ajar E-Learning Matakuliah “Manajemen Pemasaran Week 14: Direct, Online, Social Media, And Mobile Marketing”
P Purnamaningsih		2021
Publisher URL  |  Public URL | Author URL | DOI
Bahan Ajar E-Learning Matakuliah Manajemen Pemasaran Week 02: Create Value For Target Customer
P Purnamaningsih		2021
Publisher URL  |  Public URL | Author URL | DOI
Laporan Perancangan dan Desain Si Pandai Kemas Tangsel
F Kurniasari, P Utomo, FP Putri, AM Tjandra, P Purnamaningsih		2021
Publisher URL  |  Public URL | Author URL | DOI
Aplikasi Penjadwalan Pasien Online SIPURA pada Puskesmas Keranggan, Kabupaten Tangerang Selatan
F Kurniasari, I Yanuarti, FP Putri, P Purnamaningsih, ED Lestari, ...		2020
Publisher URL  |  Public URL | Author URL | DOI
Antarmuka Aplikasi Mobile SIPURA
F Kurniasari, FP Putri, I Yanuarti, ED Lestari, P Purnamaningsih, ...		2020
Publisher URL  |  Public URL | Author URL | DOI
Program Aplikasi Mobile SIPURA
F Kurniasari, FP Putri, I Yanuarti, ED Lestari, P Purnamaningsih, ...		2020
Publisher URL  |  Public URL | Author URL | DOI
El papel de la interacción parasocial en la intención de los consumidores de comprar productos de belleza
P Purnamaningsih, N Rizkalla		2020
Publisher URL  |  Public URL | Author URL | DOI
Factors Affecting Post-Adoption in a Music Streaming Application for Young Adults
P Purnamaningsih, N Rizkalla, TP Erhan		2019
Publisher URL  |  Public URL | Author URL | DOI
A Study of Curtailment Behavior in The Context of University Students in Indonesia: The Role of Value and Norms
P Purnamaningsih		2019
Publisher URL  |  Public URL | Author URL | DOI
Brand’s Cool Dimension Effect on Customer Satisfaction and Its Implication to Visual E-WoM
TP Erhan, P Purnamaningsih, N Rizkalla		2019
Publisher URL  |  Public URL | Author URL | DOI
Analisis Pengaruh Performance Expectancy , Effort Expectancy and Price Value Terhadap Behavioral Intention. Telaah Pada Onlineshop Pengguna Application Based Short-Distance …
P Purnamaningsih, TP Erhan, N Rizkalla		2018
Publisher URL  |  Public URL | Author URL | DOI
Analisis Perspesi Kualitas Pengajaran Terhadap Loyalitas Mahasiswa: Suatu Studi Pada STIE Indonesia Banking School
P Purnamaningsih		2009
Publisher URL  |  Public URL | Author URL | DOI

Professional

Educational Background:
S1 Universitas Sebelas Maret (UNS), Manajemen,1996,2000
S2 Universitas Indonesia (UI), Manajemen Pemasaran, 2007,2009

Expertise: Marketing

Position: Lecturer

Verified by MonsterInsights