Boby Arinto is currently a lecturer at the Faculty of Business, Multimedia Nusantara University. He obtained a master's degree in International Management from Prasetiya Mulya Business School and a bachelor's degree in Marketing from the IBII College of Economics. Apart from being a lecturer, he also serves as Manager of the Global Office of UMN, maintaining university relations and collaboration with universities around the world. He has more than 20 years of industry experience in Sales, Marketing, Business Development, Enterprise Resource Planning and Customer Relationship Management (CRM). His research focus is Internationalization, Marketing, and Branding. He is also an internationally licensed trainer from MWS International.