Empowering Local Economies: UMN’s 2023 Community Support for SMEs

UMN gave training class for local community (Dok. LPPM UMN)

Tangerang – Universitas Multimedia Nusantara (UMN) actively supports the local community by empowering small and medium-sized enterprises (SMEs) with targeted education and essential resources. As part of its commitment to social responsibility, UMN’s outreach programs for 2023 include collaborations that span digital transformation, capacity building, and sustainable business practices. From guiding local entrepreneurs in finance management through the Magfin application to improving digital marketing skills, UMN has dedicated extensive resources to help SMEs flourish in the digital economy. 

In addition to training initiatives, UMN has been working closely with SMEs, focusing on digitalization and product branding. Notable projects include assisting Batik artisans in Desa Curuglemo with digital promotions, offering technology-based solutions to culinary businesses in Legok, and creating visual identities and packaging designs for local products. This strategic support not only enhances these businesses’ market reach but also strengthens local cultural identities and promotes economic sustainability in underserved communities. 

Furthermore, UMN’s engagement extends to fostering “Smart Village” projects, which integrate technology, human resource development, and e-commerce to drive local prosperity. These initiatives include collaborations with villages in Tangerang and Bogor, where UMN has applied advanced techniques in production, finance, and marketing management. By bridging the gap between technology and rural enterprises, UMN is contributing to long-term community resilience and economic independence.  

Throughout 2023, we have done 11 community empowerment projects involving 45 academic employees and 305 participants. Find the full list of UMN’s SME support initiatives here 

By Putu Winata | LPPM UMN

Kuliah di Jakarta untuk jurusan program studi Informatika| Sistem Informasi | Teknik Komputer | Teknik Elektro | Teknik Fisika | Akuntansi | Manajemen| Komunikasi Strategis | Jurnalistik | Desain Komunikasi Visual | Film dan Animasi | Arsitektur | D3 Perhotelan , di Universitas Multimedia Nusantara. www.umn.ac.id