Trihadi Pudiawan Erhan, S.E., M.S.E.
| Study Program | Management |
| Faculty | Business |
| Educational Background |
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| Expertise | Ekonomi Industri, Brand Management |
| Title | Lecturer |
| trihadi.pudiawan@umn.ac.id |
| Trihadi Pudiawan Erhan is currently a lecturer at the Faculty of Business, Universitas Multimedia Nusantara. He earned his master’s degree in economic science from Universitas Indonesia and a bachelor’s degree in marketing from Prasetiya Mulya Business School. Aside from lecturing, he is also actively engaged in doing research that is funded internally by the university as well as by the government of Indonesia. He is also a certificate facilitator from MarkPlus Institute that are specializing in the field of branding and marketing |
- Erhan, T. P. (2017). Kepemilikan Modal Asing dalam Perannya sebagai Pendorong Kemampuan Teknologi Perusahaan Indonesia: Studi Empiris Industri Kimia dan Farmasi Indonesia. Bina Ekonomi, 20(2), 195-212.
- The Effect of utilitarian cool dimension and functional cool dimension of a brand on consumer brand trust and its implication to visual eWOM: A study of Jakarta’s Hipster
- Erhan, T. P. (2018). Analisis pengaruh performance expectancy, effort expectancy dan price value terhadap Behavioral Intention. Telaah pada onlineshop pengguna application based short distance delivery service di area Jabodetabok, Nasional
- Erhan, T. P. (2018). Faktor-faktor yang Mempengaruhi Penggunaan Application-based Short Distance Delivery Service., Nasional
- Erhan, T. P. (2019). Faktor-faktor yang Mempengaruhi Penggunaan Application-based Short Distance Delivery Service., Nasional terakreditasi
- Erhan, T. P. (2019). Sustainable Consumption Behavior in The Context of Millennials in Indonesia – Can Environmental Concern, Self-Efficacy, Guilt and Subjective Knowledge Make a Difference? (2019), International
- Erhan, T. P. (2019). A study of Curtailment Behavior in The Context of University Students in Indonesia: The Role of Values and Norms, International
- Erhan, T. P. (2019). Factor Affecting Post-Adoption in a Music Streaming Application For Young Adult, International
- Erhan, T. P. (2019). Behaviroal Intention towards Application-Based Short Distance Delivery Services Adoption in Indonesia, International
