Nosica Rizkalla, S.E., M.Sc.

Program Studi: Management
Fakultas : Business
Email: [email protected]
NIDN Dosen : 0320089001
ID GS Dosen : EGM0MfcAAAAJ

Biography

Nosica Rizkalla works as a lecturer at Multimedia Nusantara University. He teaches marketing-related subjects such as marketing management, business communications, and marketing research. He holds a Bachelor's degree from the University of Indonesia and a Master's degree from the University of Nottingham, United Kingdom. Prior to his teaching career, he worked as a researcher at The Nielsen Company Indonesia. His current research focuses on sustainable consumption behavior and ethical consumption. He is also a certified facilitator from the MarkPlus Institute and has certifications in Brand Operations, Service Operations, and Sales Operations.

Publications

CITATION:39
HINDEX:4
i10INDEX:1
LAST UPDATE:2021-12-20 14:32:47
EXPERTISE:Marketing Consumer Behavior

TITLECited ByYear
The effect of Store Image and Service Quality on Private Label Brand Image and Purchase Intention. Case Study: Lotte Mart Gandaria City
N Rizkalla, L Suzanawaty		142012
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Sustainable Consumption Behaviour in The Context of Millennials in Indonesia–Can Environmental Concern, Self-efficacy, Guilt and Subjective Knowledge Make a Difference?
N Rizkalla, TP Erhan		52020
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Determinants of Sustainable Consumption Behavior: An Examination of Consumption Values, PCE Environmental Concern and Environmental Knowledge
N Rizkalla		52018
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Appraising the Influence of Theory of Consumption Values on Environmentally-Friendly Product Purchase Intention in Indonesia
N RIZKALLA, DD SETIADI		42020
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The Role of Parasocial Interaction on Consumers’ Intention to Purchase Beauty Products (El Papel De La Interacción Parasocial En La Intención De Los Consumidores De Comprar …
P Purnamaningsih, N Rizkalla		32020
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Behavioral Intention Towards Application-Based Short-Distance Delivery Services Adoption In Indonesia
P Purnamaningsih, TP Erhan, N Rizkalla		32019
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Factors Affecting Post-Adoption in a Music Streaming Application for Young Adults
N Rizkalla, TP Erhan		12019
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Sustainable Consumption Behavior Among University Students in Indonesia: The Role of Values and Norms
N Rizkalla, TP Erhan		12019
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Analisis Pengaruh Ubiquity, Personalization, dan Informativeness Terhadap Usefulness dan Implikasinya Terhadap Stickiness Of Mobile Application Telaah Pada Pengguna Music …
P Purnamaningsih, N Rizkalla		12019
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A study of Curtailment Behaviour in the Context of University Students in Indonesia: The Role of Values and Norms
N Rizkalla, TP Erhan		12019
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Faktor-faktor yang mempengaruhi penggunaan Applicationbased short distance delivery service telaah pada Onlineshop di area jabodetabek
P Purnamaningsih, TP Erhan, N Rizkalla		12018
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ANALISIS PENGARUH WORK-FAMILY CONFLICT, FAMILY-WORK CONFLICT TERHADAP STRES KERJA DAN DAMPAKNYA TERHADAP KEPUASAN HIDUP PEKERJA FRONT OFFICE HOTEL DI INDONESIA
ED Lestari, S Suhendar, SF Choirisa, N Rizkalla		2021
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Understanding the Multiple Factor Determining of Z Generation to Hotel Staycation During Covid-19 Pandemic
SF Choirisa, N Rizkalla		2021
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El papel de la interacción parasocial en la intención de los consumidores de comprar productos de belleza
P Purnamaningsih, N Rizkalla		2020
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El papel de la interacción parasocial en la intención de los consumidores de comprar productos de belleza
PP Rizkalla, N Rizkalla		2020
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Factors Affecting Post-Adoption in a Music Streaming Application for Young Adults
P Purnamaningsih, N Rizkalla, TP Erhan		2019
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PENGARUH IMPORTANCE TO CAREER, FAMILY SUPPORT, EXPERIENCE OF FACULTY TERHADAP INTENTION TO PARTICIPATE IN STUDY ABROAD, TELAAH PADA PARA MAHASISWA UNIVERSITAS SWASTA, TANGERANG …
B Arinto, N Rizkalla		2019
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Brand’s Cool Dimension Effect on Customer Satisfaction and Its Implication to Visual E-WoM
TP Erhan, P Purnamaningsih, N Rizkalla		2019
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Faktor-faktor yang Mempengaruhi Penggunaan Application-based Short Distance Delivery Service.
TP Erhan, N Rizkalla		2018
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BEHAVIORAL INTENTION TOWARDS APPLICATION-BASED SHORT-DISTANCE DELIVERY SERVICES ADOPTION IN INDONESIA
TP Erhan, N Rizkalla
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A study of Curtailment Behaviour in the Context of University Students in Indonesia: The Role of Values and Norms
N RIZKALLA, TP ERHAN
Publisher URL  |  Public URL | Author URL | DOI
Analysis of the Determinants of Sustainable Consumption Behavior in the Context of Indonesian Young Adults
N Rizkalla
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Professional

Educational Background:
S1 Universitas Indonesia, Fakultas Ekonomi, Departemen Manajemen, 2008
S2 The University of Nottingham, Business School, Marketing, 2014

Expertise: Marketing

Position: Lecturer

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