Purnamaningsih, S.E., M.S.M
November 4, 2020
Maria Stefani Osesoga, S.E., M.B.A., CPA
November 4, 2020
Nosica Rizkalla, S.E., M.Sc.
| Study Program | Management |
| Faculty | Business |
| Educational Background |
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| Expertise | Marketing |
| Title | Lecturer |
| [email protected] |
Nosica Rizkalla works as a lecturer at Universitas Multimedia Nusantara. She teaches marketing-related subjects such as marketing management, business communication and marketing research. She earned her Bachelor’s degree from Universitas Indonesia and Master’s degree from University of Nottingham, United Kingdom. Prior to her teaching career, she worked as researcher at The Nielsen Company Indonesia. Her current research is focusing on sustainable consumption behavior and ethical consumption. She is also a certified facilitator of MarkPlus Institute and has certification in Brand Operation, Service Operation and Sales Operation.
- Rizkalla, N., Suzanawaty, L. (2012) The effect of Store Image and Service Quality on Private Label Brand Image and Purchase Intention. Case Study: Lotte Mart Gandaria City
- Rizkalla, N. (2018) Determinants of Sustainable Consumption Behavior: An Examination of Consumption Values, PCE Environmental Concern and Environmental Knowledge
- Appraising the Influence of Theory of Consumption Values on Environmentally-Friendly Product Purchase Intention in Indonesia
- Sustainable Consumption Behaviour in The Context of Millennials in Indonesia–Can Environmental Concern, Self-efficacy, Guilt and Subjective Knowledge Make a Difference?
- Determinant of sustainable consumption behavior: An examination of comsumption values, PCE Enviroment concern and enviromental knowledge
- A study of Curtailment Behavior in The Context of University Students in Indonesia: The Role of Values and Norms
- Nosica Rizkalla, S.E., M.Sc.(2020).Analisis Pengaruh Ubiquity, Personalization, Dan Informativeness Terhadap Usefulness Dan Implikasinya Terhadap Stickiness Of Mobile Application Telaah Pada Pengguna Music Streaming Application, Nasional terakreditasi
- Nosica Rizkalla, S.E., M.Sc., C.B.O.(2020).The Role of Parasocial Interaction on Consumers” Intention to Purchase Beauty Product, International
- Nosica Rizkalla, S.E., M.Sc., C.B.O.(2019).Behaviroal Intention towards Application-Based Short Distance Delivery Services Adoption in Indonesia, International
- Nosica Rizkalla, S.E., M.Sc., C.B.O.(2019).Factor Affecting Post-Adoption in a Music Streaming Application For Young Adult, International
- Nosica Rizkalla, S.E., M.Sc., C.B.O.(2018).Faktor-faktor yang Mempengaruhi Penggunaan Application-based Short Distance Delivery Service, Nasional terakreditasi
- Nosica Rizkalla, S.E., M.Sc., C.B.O.(2018).Analisis pengaruh performance expectancy, effort expectancy dan price value terhadap Behavioral Intention. Telaah pada onlineshop pengguna application based short distance delivery service di area Jabodetabok, Nasional
- Nosica Rizkalla, S.E., M.Sc., C.B.O.(2017).The Effect of utilitarian cool dimension and functional cool dimension of a brand on consumer brand trust and its implication to visual eWOM: A study of Jakarta’s Hipster, International
